Here is an interesting commentary on the recent outcry over opioid deaths in the USA.
Several points of interest. Objectively, tobacco still does a lot more damage (as measured by our standard metrics) than opioids. But it's opioids that get the publicity. One unfortunate possibility is that the rich and powerful have lost interest because, by and large, they have stopped smoking:
'Tobacco use has become more concentrated in vulnerable populations: among the poor, those with mental illness, and those with low educational attainment. Smoking prevalence has declined to less than 10% among those with a college education or more, whereas among those without a high school diploma, approximately 24% of the population smokes.5 Tobacco is becoming a key driver of health disparities in the United States.'