Community trials of cardiovascular prevention have generally found it difficult to prove positive effects: either the effort was not big enough, or there was equally large change in the control communities from nation-wide campaigns. So here is that rare thing - a community trial of cardiovascular prevention which worked.
It was based on a substantial effort to mobilise communities in small towns in Ontario. It's not clear whether you could sustain this type of campaign long term, of whether the benefits are just a one-off.
The outcome of interest was a reduction in hospital admissions. One small niggle here - always remember, when looking at hospitalisation data, that admission is a decision not an event: the campaign may just possibly get local doctors to think differently about the need for admission.
I liked the comments at the end of the discussion comparing the effects of this intervention (a 10% reduction in admission from heart attack, stroke and heart failure) to other possible interventions (e.g. a 2 gram / day reduction in salt intake, 40% reduction in tobacco use etc). The authors say an economic evaluation of their project is in preparation. I look forward to reading it.
All in all, an interesting project.