The UK Department of Health is keen to promote 'health trainers'. Here is a study which sought to tackle smoking, diet and exercise in an African American community in North Carolina using lay health advisors.
The 15 - 18 advisors were required to have 80 hours of classes and workshops, and were paid $12 per hour for a maximum of 10 hours per week. They were supervised by a full time co-ordinator with support from a dietician, nurse, smoking cessation specialist and a fitness specialist.
Advisors were nominated as being 'outgoing', interested in the project and well known and trusted in the local community. Most were over 50.
The study design involved regular surveys in the study area and comparison against concurrent state-wide survey: not quite ideal but probably the best that was available.
All of this cost more than $7m, lasted 7 years and was directed at a population of only 20,000. I imagine that the British effort on health trainers will involve considerably shorter training, less time and little or no specialist back-up. Likely to succeed?